AMP: Artist Mentorship Programme
THIS MENTORSHIP PROGRAMME RUNS ALL YEAR ROUND,
LED BY OUR EXPERT CREATIVE TEAM
We handpick artists that show the drive, desire and willingness to reach their full potential. Once artists have finished programmes like the “Beyond Busking Programme” AAF steps in to create sustainability and ongoing support and assistance in the following ways;
- International publishing contracts
- Digital Music uploads onto all platforms
- Music production – EP and or album
- Performing opportunity’s – paid gigs
- Music video promos
- Social Media training
- Life skills mentorship
- Creative mentoring
- Business arts administration workshops
- The facilitation of collaboration
- Raising artists profiles
- Registration with IMRO
Sometimes artists are just a step away from success, all it takes is a little bit of tweaking, collaboration and an introduction to the right producers and creatives in the industry. How do we define success? Success is a self-motivated individual whose core beliefs are positive. An individual who is flexible and adaptable, willing to change direction in a second to meet the demands and opportunities that present themselves. Success is someone who realizes that while you are taking action, you cannot fail. Success as a South African citizen, is realizing that by finding solutions and taking personal responsibility for every aspect of your life, you are adding value to our society. At every step of your journey you can give back, pay it forward, even if it is in the smallest way. We do not consider fame and fortune to be a success – that is just the cherry on the top. We value healthy, positive socially conscious individuals who can handle fame and success rather than idolizing famous artists who have no moral compass.
ARTISTS FOR ARTISTS
DIGITAL MEDIA & MARKETING
During Covid, those artists who had already built an online presence were better equipped to survive the pandemic. The need for digital marketing and media skills has reached a critical point in the success of artists’ careers. Art has been democratized through the internet as the digital world is a populist force, levelling the world between rich and poor, educated and uneducated.
One can describe the explosion of digital media as a transition from passive art to participatory art, from hierarchical art to democratic art, from traditional media to online media and from single art-form to inter-disciplinary.
A survey of arts organizations in the US found that they all agreed with the notion that the internet and social media have “increased engagement” and made art a more participatory experience, and that they have helped make “arts audiences more diverse.” There is a powerful opportunity for the arts to create communities around performances, shows, exhibitions and their themes and history. For example, a Broadway show like ‘Next to Normal’ could (and probably has) created communities to discuss and share resources on mental illness.
Technology simultaneously presents an opportunity and a challenge for artists. The inequities that grip the digital place-making field run parallel with those impacting the arts sector. To this end, CTAF in partnership with Girl hype, have designed a 6-month digital media programme to upskill artists, while they work to promote emerging artists. Girl hype is a BBBEEE company led by Baratang Mia, focused solely on female youth empowerment in the digital world. In the programme they will learn to navigate new challenges artists are facing in the art world today – the art and music generated by AI, can potentially leave certain members of the arts community jobless. 10 artists are selected after the boot camp to participate in this intensive six month programme while working to support 50 other emerging artists from underserved communities creating a healthy online community of artists for artists.
CAPE TOWN ARTS FESTIVAL
FANTASTIC OPPORTUNITY FOR ARTISTS TO SHOWCASE THEIR TALENTS
Once a year, Ariva Arts Foundation powers the Cape Town Arts Festival at the Castle of Good Hope. This event celebrates street art, sculpture, poetry, fine art, story-telling, and craft. It is a festival for the people, presented in the historical castle venue. With outside festivities, vibrant performance art, talks, symposiums and workshops over two days, one gets a sense of the colourful nature of our diverse artistic community. This festival provides a platform for all mentored artists to be showcased and given the experience of the big stage. Opportunities abound for artists that are showcased at this annual event. The Cape Town Arts Festival at the Castle has become a significant date in the Arts calendar both nationally and internationally. AAF has chosen this partnership to maximize exposure for their growing artists.
ROOTSPRING MUSIC
MUSIC SERVICES FOR MUSICIANS
Artists are the fabric and conscience of society, and this dedicated Rootspring channel of Ariva Arts Foundation realizes this through showcasing local artist’s originality and authenticity through professional music production and field recordings. With a fully-fledged recording studio and state of the art equipment, Rootspring is able to provide the following services.
ROOTSPRING MUSIC PRODUCTION
Rootspring has produced 18 albums of different, varying genres and artists, including Native Young’s very successful album, “Kings”. All music is available for digital download on Bandcamp as well as the dedicated music shop on the Rootspring project website. Link to music shop and Bandcamp
LIVE AND ONLINE PERFORMANCES
This part of Rootspring focuses on showcasing local talented musicians in intimate settings in a unique Rootspring style of hosting concerts. It is a sharing of space in a warm and appreciative atmosphere where sound and talent combines to deliver a great audience experience. In 2019 more than 80 musicians were showcased by Rootspring Music in Muizenberg.
VIDEO PRODUCTION AND PROMOTION SERIES
Rootspring prides itself on showcasing artists in unique locations and settings with high quality live audio and video recordings to compete with the growing online opportunities, nationally and internationally.