Projects
AMP: Artist Mentorship Programme
THIS MENTORSHIP PROGRAMME RUNS ALL YEAR ROUND,
LED BY OUR EXPERT CREATIVE TEAM
We handpick artists that show the drive, desire and willingness to reach their full potential. Once artists have finished programmes like the “Beyond Busking Programme” or the AIR Project, AAF steps in to create sustainability and ongoing support and assistance in the following ways;
- International publishing contracts
- Digital Music uploads onto all platforms
- Music production – EP and or album
- Performing opportunity’s – paid gigs
- Music video promos
- Social Media training
- Life skills mentorship
- Creative mentoring
- Business arts administration workshops
- The facilitation of collaboration
- Raising artists profiles
- Registration with SAMRO or IMRO
Sometimes artists are just a step away from success, all it takes is a little bit of tweaking, collaboration and an introduction to the right producers and creatives in the industry. How do we define success? Success is a self-motivated individual whose core beliefs are positive. An individual who is flexible and adaptable, willing to change direction in a second to meet the demands and opportunities that present themselves. Success is someone who realizes that while you are taking action, you cannot fail. Success as a South African citizen, is realizing that by finding solutions and taking personal responsibility for every aspect of your life, you are adding value to our society. At every step of your journey you can give back, pay it forward, even if it is in the smallest way. We do not consider fame and fortune to be a success – that is just the cherry on the top. We value healthy, positive, and socially conscious individuals who can handle success while maintaining a strong moral compass.
ARTISTS FOR ARTISTS
DIGITAL MEDIA & MARKETING
During Covid, those artists who had already built an online presence were better equipped to survive the pandemic. The need for digital marketing and media skills has reached a critical point in the success of artists’ careers. Art has been democratized through the internet as the digital world is a populist force, levelling the world between rich and poor, educated and uneducated.
One can describe the explosion of digital media as a transition from passive art to participatory art, from hierarchical art to democratic art, from traditional media to online media and from single art-form to inter-disciplinary.
A survey of arts organizations in the US found that they all agreed with the notion that the internet and social media have “increased engagement” and made art a more participatory experience, and that they have helped make “arts audiences more diverse.” There is a powerful opportunity for the arts to create communities around performances, shows, exhibitions and their themes and history. For example, a Broadway show like ‘Next to Normal’ could (and probably has) created communities to discuss and share resources on mental illness.
Technology simultaneously presents an opportunity and a challenge for artists. The inequities that grip the digital place-making field run parallel with those impacting the arts sector. To this end, WCAF in partnership with Ariva Arts Foundation and Girl Hype, have designed a 6-month digital media programme to upskill artists, while they work to promote emerging artists. Girl hype is a BBBEEE company led by Baratang Mia, focused solely on female youth empowerment in the digital world. In the programme they will learn to navigate new challenges artists are facing in the art world today – the art and music generated by AI, can potentially leave certain members of the arts community jobless. 10 artists are selected after the boot camp to participate in this intensive six month programme while working to support 50 other emerging artists from underserved communities creating a healthy online community of artists for artists.
AIR Project
AIR PROJECT
FANTASTIC OPPORTUNITY FOR ARTISTS ALONG THE GARDEN ROUTE TO AQUIRE NEW SKILLS
After a year of research and development into the rural areas of the Garden Route, Western Cape, Ariva Arts Foundation in partnership with the Western Cape Arts Festivals (formerly Cape Town Arts Festival) hosted its first successful AIR Project in conjunction with Professor Dizu Plaatjies) head of UCT Ethnomusicology Department), and Geoffrey Tracey ( Rhodes University) in rural Kranshoek, Plettenberg Bay.
What is AIR?
The AIR Project (African Indigenous Renaissance Project) is a cultural development initiative focused on upskilling rural artists through the revival of indigenous knowledge systems. The project trains participants in the craft of making and playing traditional African instruments, while also developing performance skills rooted in indigenous heritage. By empowering artists with practical, income-generating skills and reconnecting communities with their cultural roots, AIR supports sustainable livelihoods and the preservation of Africa’s rich musical traditions.
